John's Bay brand as a result. This type of U-turn — a full confession of failings followed by a mea culpa ad campaign — is extremely unusual for a company the size of JCP. Billions of dollars are at stake: If it works, JCP will get its loyal customers back. If it doesn't then the re- re branding will leave remaining customers even more confused than ever, and probably drive more away. Here's why JCPenney's big bet on saying "sorry" is the right play:.
We know this because Domino's Pizza did the exact same thing back in The company released a video in which executives and customers described Domino's pizza as "cardboard" and "the worst excuse for pizza I've ever had. Sales at Domino's leapt almost immediately. The stock responded too:. In fact, Domino's just re-upped the campaign with a live-stream video of pizza being made in Utah, so consumers can see the pies being made fresh. Right now, JCPenney loyalists are quietly cheering their victory over the company's wrongheaded management.
They want this U-turn to work. Penney or its customers other than they had to dress and buy differently. Unfortunately, the customers didn't see it that way and stayed away in droves. After a rapid leadership shakeup, and amid significant debt, a ransomware attack and the pandemic followed, leading Alex and Ani to file bankruptcy. Things are much better in the industry than in recent years. Retail will always be a tough business, though. Gen Z sets trends fast — and they won't hesitate to leave retailers who can't keep up in the dust.
From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here are some of the most notable concept launches this year. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Search x. An article from. Published May 3, By Philip Nations Contributing Editor. Dive Summary: Embattled retail brand J. From the article: In short, the views from unnamed executives were that Johnson didn't think much of J.
Filed Under: Consumer Trends. The second ad was first developed months ago, before former CEO Ron Johnson was ousted by the board in early April. Penney's sales floundered in the last year after the company used a new "Fair and Square" pricing strategy, cut reliance on coupons, and offered "stores" within the store.
But under the leadership of Johnson's predecessor, Myron Ullman, the company is re-thinking its strategy. Last September, Cook apologized for Apple's new maps app in a letter posted on the company website. Users complained about glitches including misplaced points of interest and lost functionality in public transportation schedules in some cities. Just last month, Cook apologized to Apple's Chinese customers for misunderstandings about its repair and warranty policy in China, such as shorter warranty periods compared to other countries, and uneven repair quality.
The one-minute ad for its percent water emissions car was pulled after a woman whose father had committed suicide by that method complained. We are very sorry for any offense or distress the video caused. CEO Rupert Murdoch published an apology in British newspapers after it was discovered that a murdered teen's phone was hacked by now-defunct newspaper News of the World in It failed when it came to itself.
0コメント