There are many different ways a promoter can attempt to make an event a success. Some go to similar events in the days prior to the party, handing out flyers that give details of the upcoming party. Others use social networking websites to build a following and give details of the next great party. A party promoter can also find customers for an event by spending time in the nightlife scene himself or herself; by making friends with party-going people, a promoter can open up new avenues of clientele.
It is important for a promoter to maintain healthy professional relationships with the club owners or management. Since many promoters sign on to promote a weekly or monthly event, good business skills are often necessary to keep an ongoing relationship positive and lead to even more jobs.
Although a party promoter may get a reputation as a hard-core party-goer, successful promoters know how to be professional business people as well. No account yet? Create an account. Edit this Article. We use cookies to make wikiHow great. By using our site, you agree to our cookie policy.
Cookie Settings. Learn why people trust wikiHow. Download Article Explore this Article Steps. Tips and Warnings. Related Articles. Choose a target market. A promoter needs to know their target market. Plan your event around the type of people you want to show up, and keep them in mind throughout the whole process. It might sound obvious but many inexperienced promoters try to appeal to all ages and demographics, the trick is to be as selective as possible.
There are many great books available on Amazon or iTunes that explain these concepts even further so you don't make rookie mistakes. Promoting bars and clubs is a much more intricate concept than it first seems, but it is also quite interesting so this should ultimately be your first step. This article can only provide a brief overview, but if you think this is something you will actually pursue, make sure you educate yourself adequately. Find a venue. Call up bars, nightclubs, lounges, or even art galleries to ask if they would be interested in hosting your event.
If you're a new promoter, you are really going to have to sell your ability to get people through the doors. However, you would be wise not to choose just any venue, most venues already have an established reputation, you would be wise to conform to these existing perceptions because once the mind is made up, there is no changing it [3] X Research source.
Pick a date. Do some research to make sure there won't be too many competing parties the same night as yours. Picking a bad date for your event can ruin the best laid plans of any promoter. The more time you give yourself and the more notice you provide your guests, the higher your chances of a successful launch. Secure Entertainment. This can be nightclub DJs, a band, etc. Make sure to choose entertainment that fits with your target market.
Hire people. Advertise the event. This is where the majority of a promoter's work comes in. You'll need to have professional flyers made up, send out emails, call everyone you know, and send out press releases to local media like newspapers, nightlife magazines, forums, and internet blogs.
Collect your cash. Club usually get paid per person they get to the party. This amount is worked out between you and the venue, sometimes it is a percentage of the door cover charge, sometimes it's the whole thing. You can make a large amount of money in a short time as a promoter, if your parties are successful. You don't need to register for anything. You just have to network and make connections to be successful at party promoting.
Yes No. Not Helpful 4 Helpful You typically don't have to invest any money at all. Above all, promoters must be positive, friendly, and polite to every single potential customer. Good promoters will demonstrate all of the qualities above, but ultimately, the key to successful promotion is when the promoters wholeheartedly believe in the product that they are selling.
Passionate promoters are the fundamental building blocks to in-store promotional success. In this guide we show you how to find the execution opportunities that move the needle on sales. A contributor to the national online publication Spoon University, she is experienced in delivering knowledgable, quality material to readers. Insights and Studies. What's in Your Tech Stack? Highlights From Industry Thought Leaders. Territory Management. Supply Chain Management. Have any Sales or Marketing business leaders..
Field Sales. Has your IT team considered building your retail execution or field team management platform rather than buying one from a software vendor?
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