The first method is to use the hashtag sticker. Or you can simply use the text tool and the symbol to type out the hashtag the same way you would on a photo or video post. Instead, it means that if you click on the tag, you will only see top posts. The only way to know if a hashtag is banned is to check it before you use it. This is a good practice to put in place every time you add a new hashtag to your repertoire. Using banned hashtags can cause a drop in engagement, as your use of legitimate hashtags might also become less effective because you could be dropped in the algorithm.
Examples include followme, like4like, follow4follow, tagsforlikes, and so on. Using these will attract bots, spammers, and other Instagram users who have no intention of engaging with you in any meaningful way. They also show your followers that your brand is okay with engaging in spammy behaviour.
Hashtag pages are a great way to expose your content to a new audience, especially if you can get featured in the Top section. Hashtag pages show off all the content associated with a specific hashtag. If someone searches for a post and yours is the most recent with that hashtag, it will be the first thing they see in the Recent section. Keep in mind that the Recent section is sorted based on when each post was originally shared.
If you use the same hashtags for every post, your content will be penalized by the algorithm. When you create a post, only use hashtags that make sense. If you tag a post with wanderlust, for example, your content must be something globetrotters will want to comment on, like, and share.
Pick and choose the right keywords for each post individually. Hashtags are often a string of words stuck together.
One of the worst examples of this was the susanalbumparty fiasco from way back in But read it slowly and you might pick up some words in the middle that clearly make the hashtag a bit… problematic. Amazon played with this kind of hashtag mistake to promote Top Gear. Brands sometimes also are too keen to hop onto a trending hashtag without fully understanding the context.
When the context is challenging, this can create a PR disaster for the brand. A post shared by WTFF wtff If you often use the same hashtags, you can save them in a note to reduce time typing them in over and over.
That said, it is still really useful to have a list of hashtags relevant to the various kinds of content you post. You could even create separate lists of hashtags relevant to the different types of posts you create.
You can then pick and choose a few hashtags to use each time, rather than having to remember the hashtags or search for new ones for each post. Just remember that every one of the Instagram hashtags you use on a post must fit with the content and should not be too repetitive.
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The posts tagged with these are relevant for anyone searching for food recommendations or users in the DC metro area.
Have you ever seen a post about a national food day and wondered who the heck comes up with them? So when a day comes by that matches with your business, why not join in? For example, International Sushi Day is on June 18, and on Instagram, the hashtag has over 18k posts. Maybe you work with or are friends with a local sushi business. Feature them in a post to help promote them.
To make planning content for these easier, add them to your social media calendar. These hashtags start with the day of the week and then follow up with the topic.
There are generalized ones such as MondayMotivation and ThrowbackThursday. Nearly any brand can take part in these, and there are plenty of niche topics covered. These hashtags cover more interest-based topics and also happen to be daily. For example, on MonsteraMonday, plant lovers post a photo of their monstera plants. This type of hashtag is one of the more difficult ones to post since it involves keeping tabs on the latest and knowing how to apply them to your brand.
For example, the image of Bernie Sanders sitting in a chair with mittens and a face mask on became an instant meme.
The image was superimposed nearly everywhere imaginable by both individuals and brands alike. But, like memes and trends are, it was short-lived.
If you caught on early and participated, then you were able to reap the benefits of jumping on the trend. You may need to up your trendspotting skills for social media to get the most out of jumping on memes and trends in a timely and brand-relevant way that resonates. These take a little more humor and are not often used by brands.
Ironic or commentary hashtags are tied to the caption and usually at the end of it. These hashtags are not added to be searched on or to promote anything. For brands, these are not the most useful hashtags but might be relevant if your brand voice fits this kind of humor.
Some hashtags, usually offensive or spam ones, trigger a flag on your account. Others might get added because the newest posts have been identified as spam content.
Checking in on how all these hashtags are working out for you. By reviewing your analytics, you might end up finding that your most relied-on hashtags are not actually the ones resonating the most with audiences.
Using hashtags on Instagram has many benefits for brands: increased brand exposure, increased engagement and competitor analysis insight. Ready to get into more InstagramStrategy? Take a look at how to create an Instagram strategy for your brand. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Encourages audience interactions When you use branded hashtags and encourage their use, it becomes another form of engagement. Competitor analysis How much digital space are your competitors taking up in your market? Content research Similar to what you would do for SEO keyword research , hashtags can help you research different content ideas. Use hashtags in the first comment Too many hashtags in a caption overwhelm valuable real estate and can make it look messy.
Find the best hashtags for you There are several ways to find the best hashtags for you. Keep hashtag lists for easy access Instead of copying and pasting the same set of hashtags for every post, divide them up into topical ones. Different types of hashtags There are several different types of hashtags that brands should know about. Location hashtags Location hashtags are pretty self-explanatory. So thanks once again for doing the hard work for us that makes ours easier.
Hi Louise, thanks for sharing your very valuable tips and explicit explanations. Your site is one of the best I have read. Great job. Thank you very much!
Louise writes an excellent article on maximising the hashtag option with Instagram. A broad range of expertise and a very helpful tool in growing and engaging your social media audience. Hello U say repeated use of the same hashtag group within 24 hours can cause shadowban, but i want to post a single large picture in 6 pieces, how do i avoid hashtag grouping but still use most of the ones i need in all of the post Please help. Just what you said, use most of the same but change some.
Thanks for the heads up. The banned tags list is always changing so you might have just caught it at the wrong moment, but I will definitely check. Where can I find it? The study was done by TrackMaven but is no longer posted online. You might be able to get it by providing your name and email at this link. That is the correct link to download the study. So, take it as you will. You are correct, and I would use newer data if I could find any. If you know of a recent study please pass it along!
Is there anywhere else on your page where I can get the guide? The link to download is not working for me. Thank you! Sorry about that! If you could just return to the page and fill out the form. I love all of your content.
Thank you so much for writing such great advice. I am trying to download the guide, but the link is not working. I would love to get my hands on it. Thanks again! Great stuff…. The idea of saving groups of hashtags and having them ready to go is great, but is there a danger in using the same groups of saved hashtags over and over? Does that cause IG to shadowban you or see you as a bot? Keep several groups.
Thank you so much. Now I know I should have 11 hashtags. Thank you. I like the helpful info you provide on your articles. I will bookmark your blog and take a look at again right here regularly. I am reasonably certain I will be informed a lot of new stuff proper here! Good luck for the following! You mentioned keeping a list of 30 hashtags you use, with different types of posts. Is there any data that shows if people are more likely to click on the first hashtag as apposed to one in the middle of the pack of 30?
For example, if you have a hashtag you want people to click on, is there any data that shows you should place it in the beginning of the list as apposed to the end of the list? I will check, since it might have been in the comments only.
My guess is few people click on ANY of them, but a unique one is probably more likely to pique their interest — if they bother to look at hashtags at all. Thank you I found this very helpful. Best of luck with your site. I hope you can move off Wix and install a WordPress self-hosted domain soon. What is your source for this information? But worse, much of it does not work.
I used to get over likes on my pictures, and many, many followers a day. I have obviously violated some invisible Instagram rule, but I have no idea what, and articles like yours are no help. Why does Instagram do this? Why do they want us to use their service, then make things as difficult as possible for us? Why is everyone out to harm our businesses? Including Instagram themselves?
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