Why havaianas




















In , brothers Pedro and Alexandre Grendene used their unique moulding technology to create fashion footwear that reflected the Brazilian spirit - vibrant, bold and brightly coloured. The footbed of the flip flops they created was moulded with the unique pattern of the Ipanema beach sidewalk. One of the main differences between Havaianas and Ipanema flip flops are the materials used to manufacture them.

Ipanema flip flops are made from PVC, which feels softer underfoot and allows for the sole to have an anatomical shape for added comfort and support. Havaianas are made from rubber, which makes them feel stiffer than Ipanema at first, but given a bit of use, they will ease in and very quickly become just as comfortable. The other difference is that rubber is more resistant to odours and should recover quicker from compression than PVC.

At first, all Havaianas featured white insoles with coloured outsoles and straps. The original colourway, the traditional white and blue, is still available today!

In response, Havaianas released a new line of eight one-colour sandals called Havaianas Top in and got the attention of celebrities. Then came the World Cup, and Havaianas brought out the Brazil Logo, which features a Brazilian flag icon on the strap. It became one of their game-changing designs despite the Brazilian team losing the championship. Styles like the Top Mix came about when the brand noted that customers were buying 2 pairs to mix and match the straps and footbeds, creating unique colourways.

The Slim flip flops style is the largest family in the Havaianas range. They are designed specifically with women in mind, and have a narrower footbed with thinner straps for minimal tan lines! Havaianas offer a huge range of flip flops fit for any taste - prints, glitter, metallics, flatforms, vibrant colours and even Swarovski charms. Shop the Havaianas flip flops range to find your favourite. Ipanema is a well-known brand for its unique designs with new shapes and styles presented each season, always bold and colourful.

Ipanema uses unique moulding techniques to create distinctive strap designs such as the Ipanema Elegance Soft, and 3D strap designs with bold charms, decorative beading and glittery finishes like the Ipanema Maxi Heart, Charm Sandals and Glitter Sandals.

Ipanema flip flops boast vibrant colourways, which allow you to show off your personality, like the Ipanema Anatomic Colours. We offer a fantastic range of Ipanema sandals and flip flops here on FlipFlopShop. This last hoorah is all about soaking up those last few rays of precious sunshine! What should you wear? UK Stock Shipped from Cornwall. Ipanema's History In , brothers Pedro and Alexandre Grendene used their unique moulding technology to create fashion footwear that reflected the Brazilian spirit - vibrant, bold and brightly coloured.

The Materials One of the main differences between Havaianas and Ipanema flip flops are the materials used to manufacture them. Havaianas Styles At first, all Havaianas featured white insoles with coloured outsoles and straps.

Havaianas Top. Bad luck? Not at all! The new model was a hit, opening possibilities of new colours such as brown,yellow and black. Only authentic Havaianas. And so the famous commercials of the brand were born.

It was when the Havaianas Top also became successful: the sandals of a single colour, which became the second Havaianas classic collection. They were invented by people who flipped the white and blue originals to have a sandal of a single colour. Havaianas Floral was launched with hibiscus flowers — the first of many printed Havaianas.

Collections such as Fit and Baby were created after this as well. The trend of turning the Havaianas white side downwards, leaving the coloured part up, created sandals that seemed to have just one colour. The style became desired worldwide. The Brazilian football team lost the championship, but it was a game-changer for Havaianas.

Light in the 's Between the threat of the Millennium bug and anxiety for the year , Havaianas created a special model to mark the occasion. Rows and rows, in all colours and styles.

There are strappy ones, shiny ones, ones in the colour of your favourite football team, ones with huge platform wedges. The colourful rubber shoes have become synonymous with Brazil. Many carry a little Brazilian flag on their strap.

And it is this strong identity that has helped it hold its own, against cheap versions of what is an easy-to-replicate design. They are sold all over the world, from the UK to Australia. The success is a sure sign that the shoe's status has entirely flip-flopped it itself, from its s origins as a purely functional, working-class footwear. Back then, they were made only in one blue-and-white design, worn by workers across the country and sold by travelling salesmen out of the back of vans.

The company maintains that the first variation happened by accident in , when one batch turned out green and became a surprise hit. And that, according to local experts, is the secret of their success: they took a simple design and started experimenting. It was a turning point in the company - when it became an international hit and revenues multiplied.



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